Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
News
Rosemary Smith, DM industry champion, passes away
Rosemary Smith, one of the most influential figures in the data and marketing industry and a recognised authority on data…
Barber scoops Havas global role after new biz boom
Havas new business queen Tracey Barber has been rewarded once more for her sterling work for the agency group by…
TV firm whacked for illegal filming at maternity clinic
The TV production company behind last year’s Stacey Dooley Children in Need documentary – which specialises in exposing human rights…
WPP axes Possible UK brand in merger with Mirum
WPP is continuing to rationalise its agency brands by axing digital shop Possible in the UK in a merger with…
Tesco boss confirms major Clubcard investment plans
Tesco boss Dave Lewis has confirmed that the retail giant is to splash the cash on its Clubcard loyalty scheme…
Facebook buckles over EC data transparency demands
Facebook has finally bowed to pressure from the European Commission and consumer protection authorities to be more transparent over how…
Flying Macallan ad brought down to earth with a thump
Macallan whisky has had its wings clipped by the ad watchdog after a TV spot portraying a man leaping off…
Lastminute division to help brands in-house marketing
Lastminute.com is tapping into the in-housing trend by launching a consultancy to help brands handle their marketing activity internally after…
Top brands savaged for not paying data protection fee
Reckitt Benckiser, Coty UK, Prezzo, Caterpillar, Condé Nast and Ubisoft are among the major brands which have been named and…