ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…
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Facebook secures positive coverage with Telegraph deal
Facebook is trying to win over the chattering classes by paying for sponsored content in The Telegraph that paints the…
Forget gadgets and ‘likes’, Gen Z simply want security
Marketers intent on appealing to Generation Z, that is those aged between 16 to 23 for the uninitiated, could have…
Swansea telemarketing gang guilty of ‘free’ boiler fraud
A gang of four men who ran a huge telemarketing scam out of an office in Swansea, which it is…
Royal Mail expands DIY direct mail to digital marketing
Royal Mail is aiming to increase take-up of direct mail by digital marketers by integrating its DIY mailing scheme, MailshotMaker,…
MC&C rebrands The Kite Factory to focus on ‘ideas’
Mike Colling has finally taken his name off the front door of his agency, with the business rebranding The Kite…
‘If you’ve got it, flaunt it’ cosmetic surgery ad gets snip
A radio ad for a cosmetic surgery company, which featured a woman apologising for showing off her new body and…
‘Toothless’ charity preference service under new attack
The Fundraising Preference Service has been branded “toothless”, after it was revealed that fewer than a quarter of the charities…
TransUnion offloads Latitude agency to Jellyfish group
TransUnion has signalled it will stick to Callcredit’s core data business, after disposing of one of the UK firm’s first…
Unlimited Group boosts B2B with Direction Group deal
Unlimited Group has opened its corporate chequebook once more by making B2B business Direction Group its third acquisition in a…