New entrant targets programmatic direct mail market
Royal Mail is facing its first competitor in the programmatic direct mail sector with the launch a new service, HurdlGram,…
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Marketing Store launches creative innovation hub Est.
The Marketing Store is launching an offshoot of its creative department, dubbed The Marketing Store Est., designed as an innovation…
Asda trials first loyalty scheme with George Rewards
Asda has started trials of its first ever loyalty programme, some 70 years after the supermarket chain was founded in…
‘GDPR experts’ in the dock over dubious legal advice
Legal firms and self-styled “GDPR experts” are being warned they could face compensation claims if they are found to have…
New formula Fairy scrubs up better than rivals, says ASA
It is official – new formula Fairy Liquid really is more effective than rival brands at getting shot of grime…
Homebase builds data strategy with Havas Media hire
Homebase is aiming to tap into the power of data to reverse its fortunes after appointing Havas Media to handle…
Pensions firm pays hefty price for dodgy legal advice
A Kent pensions company has had its fingers burned for relying on “misleading” legal advice after being scolded by the…
Consumers find direct mail more relevant since GDPR
Predictions that the direct mail market would benefit from GDPR have yet to come to fruition but consumers at least…
Hiscox pay-out row triggers cyber insurance warning
Businesses are being urged to study the small print of their cyber insurance policies after reports that leading provider Hiscox…
In-demand AI skills trigger scramble to bridge the gap
The rise of artificial intelligence and machine learning has triggered yet another looming skills crisis, with marketers identifying these techniques…