‘Dive deep’ into all your customer data or risk oblivion
Brand owners are being urged to “dive deep” into their customer data gathered from all sources or risk being left…
News
Cannes Lions Grand Prix proving as elusive as ever
Anyone wondering whether there has been anything for the UK data-driven marketing industry to cheer about from the much-hyped 2018…
‘Firms more worried about World Cup effect than GDPR’
Strategic Mailing Partnership chair and direct marketing stalwart Judith Donovan has claimed that mailing houses are more worried about the…
Dixons Carphone chief to treble data security budget
Dixons Carphone chief executive Alex Baldock has pledged to treble the group’s data security budget and insisted it is up…
O2 pulls plug on personalised mailings after racist gaffe
O2 has ditched personalised mailshots for Sim cards which are ordered online after the company was forced to apologise last…
Govt taps into World Cup to push engineering careers
The Government is aiming to capitalise on World Cup fever to encourage school kids to wake up to the joys…
Troughton consults lawyers over ‘bizarre’ Everest exit
Everest Home Improvement marketing director Martin Troughton – the former DM agency boss who joined the company from bitter rival…
£1bn Callcredit deal finalised following FCA approval
US data services giant TransUnion has completed the acquisition of Callcredit Information Group for approximately £1bn ($1.4bn) following approval from…
Direct mail growth set to defy the harbingers of doom
Direct mail is predicted to record its second highest growth rate in eight years during 2018, beaten only by last…
Sloppy BT whacked for sending 5 million illegal emails
BT has been consigned to the data-driven marketing hall of shame after becoming the latest major brand to have been…