Decision Marketing opens content marketing business
Decision Marketing is launching a new content division – McContent & Design – to offer clients more than 50 years’…
News
Seven days until GDPR D-Day: Firms still floundering
With exactly one week to go until GDPR finally comes into force, over a quarter (27%) of UK marketers believe…
Banged to rights: CPS guilty of losing child abuse data
The Crown Prosecution Service (CPS) appears not have learned the error of its ways after being whacked with yet another…
Starbucks pours international account into Havas Helia
Coffee chain Starbucks has handed its international customer engagement business to Havas Helia; the first time the company has had…
‘Jittery’ Royal Mail warns GDPR may hit direct mailings
Royal Mail has raised more than a few eyebrows in the direct marketing industry by warning that GDPR could lead…
Top brands ‘draw line in sand’ over online ad shambles
The world’s top brands – which just so happen to be the biggest online advertisers, too – have issued their…
MPs ‘as clear as mud’ about how to comply with GDPR
Companies worrying about whether they have received the best advice over GDPR compliance are not alone, even MPs appear to…
Pull the udder one: vegan group can’t milk cancer claim
A poster campaign for vegan group Viva! which implied that drinking cow’s milk could cause cancer in humans has been…
Experian data chief joins EasyJet for DM ‘dream team’
EasyJet has made good on its pledge to be a purely data-driven business by implementing a senior marketing team with…
Facebook accused of dodging Parliamentary data probe
Facebook has been slammed by MPs for failing to fully answer scores of questions about how it tackles data privacy…