DM industry chiefs pay tribute to Lester Wunderman
Senior industry figures have paid tribute to Lester Wunderman – the man widely regarded as the founding father of direct…
News
Planning-Inc secures £15m buyout deal with Next 15
Predictive analytics and data science firm Planning-Inc has been bought by digital communications group Next 15 in a deal which…
Oliver Group sells majority stake to You & Mr Jones
Brand tech group You & Mr Jones has acquired Oliver and its parent firm Inside Ideas Group in a move…
Anglian hires Blueberry Wave to build data platform
Anglian Home Improvements is overhauling its customer communications strategy to bolster its attack on main rival Everest with the appointment…
Cambridge Analytica firm fined for ignoring ICO demand
Cambridge Analytica parent company SCL Elections has been fined £21,000 – including over £6,000 in costs – for failing to…
Pensions cold calls banned at last – but doubts remain
The Government has finally outlawed pensions cold calling – two years after the ban was first announced – with companies…
Merkle opens consultancy to advise on adtech solutions
Data-driven performance marketing agency Merkle is launching a new adtech consultancy practice in EMEA, designed to advise clients on striking…
The Gate launches first campaign for Organix brand
Organic baby and toddler food snack brand Organix is launching a major campaign designed to bring to life the everyday…
Heathrow Airport hands media account to Wavemaker
Heathrow Airport has appointed Group M agency Wavemaker to handle its UK media account, bringing the curtain down on its…
Waitrose hires Eagle Eye for digital marketing boost
Waitrose is beefing up its data-driven marketing strategy by handing a five-year deal to tech company Eagle Eye to deliver…