Booming UK data economy could unlock an extra £7bn
The UK data economy is already the largest in Europe – with an estimated annual value of £73.3bn – and…
News
GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…
Smaller agencies gain more budget from major groups
The days when retained agencies picked up all the work from their clients appear to be drawing to a close,…
Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Bungling council rapped for Grenfell Tower data breach
Kensington & Chelsea Council has been battered by the Information Commissioner’s Office after a bungled Freedom of Information request saw…
Wetherspoons ditches social media over data misuse
Pub chain JD Wetherspoon has ditched its social media accounts, citing the “misuse of personal data” and the bad publicity…
Facebook beats ICO and EU with GDPR awareness push
Facebook has stolen a march on the Information Commissioner’s Office – and the social media giant’s rivals – by launching…
Wunderman chief steps up at WPP as Sorrell jumps ship
Wunderman and WPP Digital chief executive Mark Read has become joint chief operating officer at WPP – alongside the head…
Former MAA chiefs sign assets deal for new trade body
Two former chairmen of the Marketing Agencies Association (MAA) have set up a new organisation to acquire the trade body’s…
Booming CRM sector set for further growth under GDPR
The CRM software market has now overtaken database management systems as the largest “software as a service” tool, with revenues…