ICO urged to tackle confusion over legitimate interests
The Information Commissioner’s Office is being urged to provide greater clarity over how firms can use legitimate interests for direct…
News
Brands turn to segmentation as GDPR hits data strategy
GDPR is having a major impact on marketers’ ability to run personalised campaigns, with the majority of companies switching to…
Andrew Mann joins M&S as head of insight and loyalty
Marks & Spencer has hired former Asda chief Andrew Mann to head up the retailer’s insight and loyalty strategy, as…
Minister: ‘No hiding place’ for rogue cold call directors
Digital minister Margot James has pledged that there “is now no hiding place” for rogue directors of telemarketing firms, with…
Cordell Burke takes top role at integrated agency UP
Cordell Burke, the former Big Dog and Ogilvy creative chief, has joined cloud based agency UP There, Everywhere, which is…
Stack nets brief to demystify Lasting Power of Attorney
The Office of the Public Guardian (OPG), an executive agency of the Ministry of Justice, has appointed Stack to launch…
Finance firm hit by £200,000 fine for 15m illegal texts
London-based finance firm Tax Returned has been fined £200,000 by the Information Commissioner’s Office (ICO) for sending out millions of…
Waitrose scores top marks for festive email activity
The jury may still be out on which festive TV campaign has been most successful but according to a direct…
Jicmail plots expansion with TGI and Touchpoints
Jicmail – the ABC-style measurement scheme for the direct mail industry – is aiming to integrate its service with both…
Industry fears mount over prospect of no-deal Brexit
The DMA has expressed its concerns over the Government’s decision to delay the Brexit deal vote in Parliament, insisting that…