BBD Perfect Storm lands place on Etihad Airways roster
Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect…
News
Acxiom faces $25m hit from loss of Facebook data deal
Acxiom has admitted that Facebook’s decision to scrap third-party data deals could cost the company up to $25m (£18m), amid…
Facebook tears up data deals with Acxiom and Experian
Facebook is to pull the plug on third-party data partnerships – including lucrative deals with Acxiom, Experian and Epsilon –…
Equifax hires new chief exec from private equity giant
Equifax has shunned internal candidates to appoint a permanent successor to chief executive Richard Smith – who was “retired” in…
Sex charged Magaluf Booze Cruise ad sunk by watchdog
The company behind the “Magaluf Booze Cruise”, which featured in The Inbetweeners Movie, has been slapped down by the ad…
Major marketing cock-up triggers £1m fine for Sky Bet
The Gambling Commission has slapped a £1m fine on Sky Bet for huge failings over how it dealt with problem…
Vacancies for data protection officers rocket by 700%
Parish councils might be praying for divine intervention to enable them to afford to hire data experts but other organisations…
Ad industry body reiterates immigration controls threat
The Advertising Association has reiterated its warning that the marketing industry will be hit hard by restricting immigration from the…
Data deletion tsunami claims blown out of the water
Claims that companies will be inundated with data deletion requests once GDPR comes in to force in May appear to…
Four years on, Govt to clamp down on data T&Cs at last
The days of tech firms hiding behind confusing and lengthy privacy policies to manage their data practices could finally be…