Brands leaving customers in a rut due to cracks in data
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…
News
‘Booming’ Medialab hires ex-Starcom MediaVest boss
Medialab, the data-driven media agency, has appointed former Starcom MediaVest Group chief executive Stewart Easterbrook to be chairman as part…
Oops, critics left red-faced over Paddy Power campaign
Paddy Power has left many in the marketing community cringing with embarrassment after revealing that its controversial polar bear graffiti…
MPs lay into ‘Truly Shambolic Bank’ as TSB chief grovels
It seems it never rains at TSB it just pours and pours following an admission by the bank’s chief executive…
Oliver Group recruits Lisa Bonney as worldwide CMO
Oliver Group has appointed former Marketing Store European managing director Lisa Bonney to be global chief marketing officer, marking her…
Trefor Thomas joins digital agency Tug as global chief
Trefor “Tom” Thomas, who left Lida at the beginning of this year to “take his creative path in a new…
Dragon’s Den star is spanked over ‘BMW bum boy’ ad
A car leasing firm, run by a woman who famously told Duncan Bannatyne to “stuff” his proposed £25,000 Dragon’s Den…
‘Idiotic’ Which? urges the public to give out fake data
Self-proclaimed consumer champion Which? has been branded “irresponsible and idiotic” for urging consumers to set up fake email addresses and…
Andy Barwood quits Rapp for top creative job at Table19
Table19, the independent agency founded by former WDMP directors, has appointed Rapp creative chief Andy Barwood as executive creative director…
Whistl strikes new deal as acquisition spree continues
Whistl is stepping up its growth strategy – which already has seen it snap up Prism DM and sign a…