Gyro hires Publicis chief Emma Rush to lead UK agency

Gyro UK has appointed Publicis managing director of data services and transformation Emma Rush as president, effectively succeeding Kate Howe who was recently promoted to chair of the UK agency and chief growth officer at parent company Dentsu Aegis Network.
Rush will take over leadership of the agency in January 2019, reporting to Howe and global chief executive Christoph Becker.
The move follows the acquisition of insight agency B2B International and a raft of new business wins, including Fujitsu, Jaguar Land Rover and Condeco.
Rush spent 14 years at Proximity London before switching to leadership roles at Baber Smith in 2011 and then Targetbase Claydon Heeley (TCBH) in 2013.
In 2015, when TBCH was folded into Rapp, Rush joined Publicis, initially as client services director at Chemistry before taking up the managing director role. She moved to her current job in 2017 after Publicis merged both Chemistry and Kitcatt Nohr into DigitasLBi.
Howe said: “We love Emma’s passion and tenacity in growing business and the great rapport she builds with her clients and her team alike. She’s got so much proven success behind her already and we can’t wait to see how her enthusiasm and drive positively impacts our clients.”
Rush added: “B2B marketing is one of the most exciting and innovative spaces to work in right now. This is a fantastic opportunity to build on Gyro’s strong foundations and ambition to be the must-have partner for premium business brands. The agency has a truly unique offering, strengthened by the recent acquisition of B2B International.”