Dixons Carphone chief to treble data security budget
Dixons Carphone chief executive Alex Baldock has pledged to treble the group’s data security budget and insisted it is up…
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O2 pulls plug on personalised mailings after racist gaffe
O2 has ditched personalised mailshots for Sim cards which are ordered online after the company was forced to apologise last…
Govt taps into World Cup to push engineering careers
The Government is aiming to capitalise on World Cup fever to encourage school kids to wake up to the joys…
Troughton consults lawyers over ‘bizarre’ Everest exit
Everest Home Improvement marketing director Martin Troughton – the former DM agency boss who joined the company from bitter rival…
£1bn Callcredit deal finalised following FCA approval
US data services giant TransUnion has completed the acquisition of Callcredit Information Group for approximately £1bn ($1.4bn) following approval from…
Direct mail growth set to defy the harbingers of doom
Direct mail is predicted to record its second highest growth rate in eight years during 2018, beaten only by last…
Sloppy BT whacked for sending 5 million illegal emails
BT has been consigned to the data-driven marketing hall of shame after becoming the latest major brand to have been…
Blueberry Wave backs fight against mail plastic waste
Data specialist Blueberry Wave is putting its money where its mouth is to tackle direct mail’s contribution to the plastic…
Armadillo appoints agency’s first digital design director
CRM agency Armadillo is continuing to beef up its senior team following a management buyout in February with the appointment…
Moss Bros runs location marketing trial to suit you sir
Moss Bros, the under pressure suits and formalwear retailer, is attempting to regain ground lost to online retailers by running…