Industry suffers lack of joined up AI and digital skills
Tension between rapid technological change and stagnant organisational skills is threatening the UK’s marketing competitiveness, with the vast majority of…
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‘Ill-prepared and work shy’ graduates being left behind
Today’s graduates are missing out on job offers in marketing and advertising because of a lack of professional maturity and…
‘Be afraid. Be very afraid’: Pot Noodle ‘slurp’ returns
Pot Noodle’s infamous “slurp” – which has proved something of a love it or loathe it strategy, especially online –…
Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…
Elvis is king as Next 15 takes axe to House 337 brand
Next 15 has scrapped the House 337 brand in favour of Elvis, three months after the agencies merged their operations…
Omnicom Media appoints UK influencer marketing chief
Omnicom Media has named Stevie Johnson as head of Creo in the UK, in a new role that will see…
Motorsport UK picks agency to steer transformation
Motorsport UK, the organisation that oversees every level of the sport, from grassroots and club racing through to elite championships,…
Havas Helia beats off four to retain Avanti West Coast
Avanti West Coast has reappointed Havas Helia to handle its CRM and loyalty account following a statutory review run internally,…
Call for bigger teeth to bite big tech as $8bn fines fail
Regulatory penalties against US tech giants are in danger of being treated as the “cost of doing business”, with Alphabet,…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…