GDPR goes from gloom to boom as UK leads the field
The road to GDPR compliance may have more twists and turns than a Fyodor Dostoevsky novel – and be twice…
News
Virgin Holidays hails AI email strategy as revenues soar
Virgin Holidays is bigging up the results of its switch to AI-generated email subject lines, with the move triggering a…
Dixons Carphone hires chief for digital transformation
Dixons Carphone is banking on a data-centric strategy to reverse its slump after hiring the man credited with turning home…
Direct mail comes out of silo with Jicmail audit launch
The direct mail industry has received yet another boost with the official launch of the ABC-style measurement scheme – first…
Arcadia to boost marketing with Big Data for Humans
Arcadia Group is aiming to beef up its customer insight strategy across the Topshop, Topman and Wallis retail brands by…
Customer backlash forces Tesco to delay Clubcard cuts
Tesco has been forced to put back its Clubcard rewards overhaul following a customer revolt, triggered by criticism that the…
Rogue telemarketing chief blocked from closing up firm
The Information Commissioner’s Office has successfully blocked the director of a rogue telemarketing company from winding up the business –…
YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…
Opportunity knocks for email but transparency is crucial
Email marketing may have its knockers but the opportunity its offers brands to get their messages in front of consumers…
DM budgets dip again but 2018 could be bumper year
Marketers are more confident that direct marketing budgets will rise this year than at any time in the past decade,…