TPS tender put on hold over EU ePrivacy opt-in threat
The Information Commissioner’s Office has sparked fresh fears that the new EU ePrivacy Regulation could enforce an opt-in regime for…
News
UK online ad viewability rises but trails rest of Europe
Online ad viewability levels in the UK rose for the first time in nine months to the highest level seen…
Bede Feltham joins Havas for top role at FullSix Media
Havas Media Group UK has appointed Marketing Hybrid Networking Group founder and former AOL and Mustard Digital chief Bede Feltham…
Perfect Storm nets London Fire Brigade recruitment
BBD Perfect Storm has been appointed to handle a new campaign to recruit firefighters to the London Fire Brigade, due…
Don’t believe the hype about programmatic, Dunn warns
Edwina Dunn, one of the most highly respected figures in the data marketing industry, has warned brand owners of the…
Gender stereotyping in ads ‘deep-rooted’ say consumers
With the Advertising Standards Authority vowing to crack down on gender stereotypes, a new study into the representation of women…
Ford links posters with mobile data to push new Fiesta
Ford is the first brand to sign up to a combined offering between Primesight and RadiumOne that integrates out-of-home and…
ICO action analysis reveals reticence to issue huge fines
Claims that GDPR fines will potentially put thousands of British firms out of business have been scotched by an analysis…
Rehab camps to turn hackers into cybersecurity experts
The National Crime Agency is taking a novel approach to bridging the UK’s cybersecurity skills shortage with plans to turn…
Exposed: the two worst sectors for customer experience
Airlines and those providing broadband and TV packages did more than firms operating in any other sector to damage their…