All Bar One brunch sales soar with influencer marketing
Mitchells & Butlers-owned bar and restaurant chain All Bar One has reported a huge spike in brunch sales across the…
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Privacy chief Denham hits out at GDPR scaremongering
Information Commissioner Elizabeth Denham has branded claims that the regulator is chomping at the bit to issue massive fines under…
Nightclub chain battered over gratuitous ‘eyeballing’ ad
An online ad for a nightclub, which showed a young woman “eyeballing” alcohol, has been banned after the ad watchdog…
Exterion opens data-driven experiential marketing unit
Outdoor advertising giant Exterion Media is launching a new division which will provide end-to-end management of data-driven experiential campaigns across…
DMA launches mobile call blocking app linked to TPS
The DMA is launching a new mobile call blocking app – linked to the Telephone Preference Service – which it…
Swansea call centre boss is jailed for energy bill fraud
The boss of a Swansea call centre, who was already serving a suspended sentence for a cold call scam, has…
Bradford firms whacked for £150,000 over TPS failings
The Information Commissioner’s Office has issued a fresh warning to companies making direct marketing calls that they must run their…
Just 2,617 consumers sign up to the FPS in first month
Fears that the Fundraising Preference Service would trigger a mass opt out of charity communications appear to have been way…
Online ads targeting women ‘fall way short of the mark’
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns…
Man City global platform to ramp up fan engagement
With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to…