Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
The Institute of Fundraising is claiming its fight to clean up street fundraising – so-called chugging – is paying dividends,…
The Daily Mail has been censored by the ad watchdog over a bungled promotion with Iceland Foods which promised readers…
Charity GambleAware’s first ever ad campaign, designed to expose the perils of betting to youngsters, has been branded “shocking and…
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by…
Intermarketing Agency has been acquired by Advantage Smollan for an undisclosed sum as part of the outsourced sales and marketing…
There are growing calls for the new Fundraising Regulator – which replaced the Fundraising Standards Board at the end of…
GB Group has reported double-digit growth in revenues to nearly £90m, with pre-tax profits topping £10m helped by strong international…
The queen of the UK data industry Edwina Dunn says that plans to increase the amount of money UK firms…
British Airways is risking a new customer backlash following last weekend’s outage – which saw tens of thousands of passengers…