Jack Wills bigs up new online personalisation strategy
Upmarket fashion brand Jack Wills is hailing the implementation of a new online personalisation strategy for generating double-digit increases in…
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Lack of GDPR guidance fuels fears over bombardment
A toxic mix of inertia and perceived inaction on the part of the Information Commissioner’s Office threatens to trigger a…
Sainsbury’s shoppers hit by Nectar scheme failure
Sainsbury’s shoppers are being urged to double check their Nectar accounts after the loyalty company admitted that some customers have…
Retail marketing over-kill is fuelling mass defections
Retailers are still struggling to master their data-driven marketing, with the vast majority of shoppers hitting the unsubscribe button following…
UK businesses put customer experience ahead of sales
UK business chiefs have ranked customer experience above even sales and revenue as the key focus in 2017 as they…
Labour Party digital strategy ‘putting rivals to shame’
The Labour Party’s “smarter, better and more effective” digital strategy puts the other two major parties to shame – and…
LiveRamp makes senior hires as UK growth continues
Acxiom-owned LiveRamp has made two senior UK appointments following what it claims has been dramatic growth in demand for its…
ICO rebuffs GDPR guidance failings despite RNLI rethink
The Information Commissioner’s Office has dismissed claims that it has been too slow in issuing guidance for the EU General…
Direct mail firms braced for financial impact of GDPR
The direct mail community has added its weight to burgeoning concerns over the EU General Data Protection Regulation (GDPR) with…
Eagle Eye plans to raise £6m to boost expansion drive
Eagle Eye Solutions Group, the marketing company set up with backing from former Tesco group chief executive Sir Terry Leahy,…