Brussels under pressure to slam brakes on ePrivacy law
The European Commission is facing a growing backlash over plans to rush through the new ePrivacy Regulation, amid accusations that…
News
Formula 1 picks first digital chief to target 500m fans
Formula One is aiming to tap into its estimated 500 million-strong global fanbase by appointing its first global head of digital…
Experian hires digital shop Roast to boost SEO strategy
Experian is planning to ramp up its search marketing strategy as its pushes into new consumer markets – including money…
84% of UK SMEs have still not heard of EU data reforms
Unlike most firms, SMEs are not having sleepless nights worrying about whether they will be able to get in shape…
Data security chiefs pay soars to €1m as GDPR looms
Soaring concerns over data security have pushed up the salaries of chief information security officers at top European firms to…
Two-thirds of marketers admit to being bored at work
The marketing industry might pride itself on being a vibrant, exciting place to work but over two-thirds of marketers admit…
MPs urged to ensure rogue call directors bill is not axed
Parliament is being urged to make sure that the pledge to make directors of rogue telemarketing companies personally liable for…
Lida opens Royal Academy’s 250th anniversary appeal
Royal Academy of Arts is launching a public appeal in the run up to next year’s 250th anniversary by giving…
BBC plots expansion of data driven marketing strategy
The BBC is planning to ramp up its use of data-driven marketing by using personal data it holds about BBC…
Industry urged to big up direct mail as revenue falls
The direct marketing industry is being urged to “redouble its efforts” to promote the benefits of direct mail to UK…