GDPR consent updates spark chilling warning to brands
Brand owners preparing for tighter rules on marketing consent – contained in the new EU data protection laws – have…
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GDPR compensation to dwarf £30bn bill for PPI claims
The data regulator who governs some of the world’s biggest technology companies – including Facebook, Amazon and Google – has…
Half of all firms still not compliant with 1998 data laws
The clock might be ticking on GDPR implementation, but nearly half of all companies have confessed they are still struggling…
BT is left red-faced as air turns blue on marketing call
BT might just be regretting bringing the majority of its contact centre operations back to the UK after one British…
Electric car marketers told to swerve green consumers
Car marketers are wasting their time – and their big budgets – by pushing their electric car brands to environmentally-friendly…
Tesco brand advocacy scheme ‘the Orchard’ gets chop
Tesco is pulling the plug on an online customer data scheme, which encouraged up to 20,000 Clubcard members to trial…
Solar power energy start-up hires The Media Octopus
EMMO Energy, the South West-based renewable energy start-up which offers solar power solutions, has gone to Manchester to find an…
Neil Evans exits Amaze One to take stake in DMS agency
Neil Evans, the man who led the creation of Amaze One – the St Ives-owned direct marketing agency formed from…
MyWaitrose members in a froth as free coffee is axed
Waitrose loyalty scheme members have taken to social media in their droves to roast the retailer after it confirmed they…
TV ads? Bah. We’ll have shelf wobblers say marketers
It could be enough to turn Sir John Hegarty into a rage which would make the Incredible Hulk seem like…