Chemistry and Kitcatt Nohr ditched in Publicis shake-up
Two of the biggest direct marketing agency brands in the UK are being axed in a major Publicis Group shake-up…
News
Webgains claims online ad AI first with IBM Watson deal
International affiliate marketing network Webgains claims to be the first performance marketing agency to partner with IBM Watson, as it…
Medialab hires John Ayling ‘lifer’ Venes for TV boost
Medialab Group is aiming to beef up its TV planning and buying division with the recruitment of John Ayling &…
Lida adds stardust to Bowie stamp social media launch
Royal Mail is launching a social media campaign – devised by Lida – to support the launch of a new…
ASA forces ‘disgusted of Tunbridge Wells’ to belt up
Investment management firm Fidelity International has successfully swerved a ban from the ad watchdog, despite running a responsive ad in…
Guardian member scheme takes off, with help from Lida
The Guardian’s membership scheme, developed in 2015 by M&C Saatchi’s direct marketing agency Lida, has reached 200,000 members, with 186,000…
Lords to grill next set of data experts over Brexit effect
The vote to invoke Article 50 of the Lisbon Treaty may be signed, sealed and delivered in the Commons but…
Former Mindshare chief joins IAB as Mew makes mark
The new boss of online advertising trade body IAB UK is continuing to shake up the top team with the…
Major ICO recruitment drive to prevent GDPR meltdown
The Government has answered calls for a huge expansion of the Information Commissioner’s Office following fears the regulator will collapse…
Rise in mobile ad-blocking ‘make IAB claims nonsense’
Adblock Plus has rubbished IAB UK claims that take-up of the software has plateaued, insisting that it has failed to take…