Clubcard spend cut as millions lose brand vouchers
Tesco is slashing its investment in Clubcard mailings by ditching the brand discount coupons, which have been a key part…
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‘Consumer champion’ Which? admits to data breach
Self-proclaimed consumer champion Which?, the organisation which carries huge clout within Westminster and claims to be a beacon of data…
Ofcom gives industry silent treatment over diallers
Efforts to get Ofcom to review its stance on its new ‘persistent misuse’ policy on abandoned calls has so far…
Data watchdog bears its teeth to list broking sector
The Information Commissioner’s Office has warned companies supplying dodgy marketing data that they are firmly in its sites after naming…
Nectar co-founder JP Lips exits firm after 20 years
Jan-Pieter Lips, one of the founders of the Nectar UK business in 2002 and managing director of Nectar UK from…
OgilvyOne brand set to be ditched in global revamp
OgilvyOne, one of the biggest direct marketing agency brands in the world, is to be axed as part of a…
‘Nefarious’ malvertising soars 130% in 12 months
Digital marketing spend may still be going through the roof but sadly it is being outpaced by something far more…
TalkTalk chief bows out ‘after seven fulfilling years’
TalkTalk chief executive Dido Harding, who had the dubious honour of presiding over a brand which some claim will be…
Lida on alert as Boots owner hands account to WPP
The bosses at Boots’ UK direct marketing agency Lida will be going into overdrive following news that its owner –…
Clients offered huge deals to run direct mail trials
Royal Mail is ratcheting up its campaign to convince more brand owners of the joys of direct mail with the…