Legal & General backs TV with Wunderman activity
Legal & General is launching a major digital campaign to back its TV ads promoting life insurance, which launches this…
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Albert Hall hands digital activity to Media Octopus
The Royal Albert Hall, which has hosted everyone from Winston Churchill, Albert Einstein and Edward Elgar to The Beatles, Bob…
Everest brings in Anaylin to boost attack on Anglian
Everest is continuing to ramp up its offensive against home improvement rival Anglian by implementing a new CRM and data management platform…
ICO data abuse probe to trigger fines for 11 charities
Eleven UK charities have been warned to expect fines for breaches of the Data Protection Act, as the investigations into…
Data-driven marketing is ‘continuing to rule world’
Data-driven marketing and advertising is proving its mettle by dominating business practices across the world, according to a new study…
Read it and weep: ICO offers latest GDPR guidance
It is not often that you hear the phrase “thank god for the Information Commissioner’s Office” but this week those…
£3.9bn Booker merger to spark Tesco data bonanza
Tesco data bosses will be licking their lips at the prospect of the £3.9bn merger with wholesale giant Booker –…
24 firms under investigation for charity data failings
The Information Commissioner’s Office has confirmed it is investigating 24 companies as part of its inquiry into charity sector marketing,…
Dearth of prosecutions puts Corporate TPS in dock
Fresh questions are being raised about the effectiveness of the Corporate Telephone Preference Service (CTPS) following claims that there has…
Digital chiefs back ‘influencer marketing’ platform
A new technology platform that promises to streamline so-called “influencer marketing” on a global scale, has launched in beta with…