Consumers back GDPR to make their data safer
Companies might be struggling to get in shape for the looming EU General Data Protection Regulation but it could prove…
News
Email tackles deliverability but open rates drop
Email rates have rocketed to 98%, the highest delivery rate yet recorded, according to a new benchmarking study, although unique…
Illegal data being sold on industrial scale for just 4p
An undercover investigation has claimed that legitimate list brokers are selling illegally gathered sensitive personal and financial information on an…
Love hurts: online dating fraudsters trouser £40m
Data analytics professionals might be highly sought after in the business world but their skills are also being used to…
Industry comes out fighting to lift direct mail revival
The direct mail industry is planning to ramp up its activity to ensure the revival of the market continues this…
Top agency losses put skids under telefundraising
The future of telephone fundraising has been called into question following news that the UK’s biggest charity telemarketing agency has…
Unseen banner ads cost brands £606m during 2016
The UK online advertising market may be continuing to grow at breakneck speed but it is still suffering the same…
Standing lands top REaD Group client services role
REaD Group has rewarded former trainee Dean Standing for his decade-long service by appointing him to the role of client…
‘Brands risk being racist by ignoring ethnic groups’
Professor Richard Webber, the man who invented geodemographics nearly 40 years ago, has slammed those who believe targeting by ethnicity…
Mailing house industry body hails relaunch success
The group set up to build closer ties between mailing houses and Royal Mail and promote direct mail to the…