Stack develops new Mamas & Papas loyalty scheme
Mamas & Papas, the retail brand which competes with the likes of Mothercare and Kiddicare, is launching a loyalty club…
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Partners finally recruits ECD to fill Aldridge’s boots
Partners Andrews Aldridge has finally appointed an executive creative director to run its creative department, effectively succeeding Steve Aldridge who…
Apprentice winner’s digital agency plots expansion
Contestants of BBC One’s Apprentice might look like buffoons but former winner Mark Wright has proved anything but after the…
Odeon ushers in CRM system to boost engagement
Odeon Cinemas is aiming to bolster its customer engagement strategy by implementing a new marketing platform which will unleash omnichannel…
Car crash data thieves hit for £400,000 in civil case
Enterprise-Rent-A-Car has sent out a chilling warning to anyone thinking of stealing customer data after it has emerged three former…
Tesco boss raids Unilever for latest customer chief
Tesco chief executive Dave Lewis has raided his former company Unilever to recruit the retailer’s third chief customer officer in…
Online giants baulk at EU plan to overhaul cookie law
Brussels giveth, Brussels taketh away, to borrow a phrase; just as B2B marketers were cheered by the European Commission’s change…
Digital marketers fuel the demise of the lunch hour
Everyone knows that the days of the long agency lunches are well and truly over, apart from a few die-hards,…
B2B escapes brush with death after EU opt-in U-turn
Business to business marketers who have been spending the past week or so wondering if they will still have a…
Royal & Sun Alliance data gaffe fuels £150,000 fine
Royal & Sun Alliance, the insurance giant which claims to have been “protecting individuals, families, and businesses from uncertainty for…