Twitter pulls the plug on lead generation service
Twitter is ditching its lead generation service in a move which, the company insists will see it focus on “building…
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Lida brings in threesome as part of top hiring spree
Lida is boosting its operations, consumer insight and marketing technology capabilities with three senior new recruits, who will work across…
Stack lures Kitcatt Nohr chief to head up planning
Ben Stephens is continuing to strengthen his team at MSQ Partners-owned agency Stack with the appointment of Kitcatt Nohr’s planning…
Charities guilty of using Response One file illegally
The charity sector’s incompetent data practices have now engulfed St Ives-owned data business Response One, after it emerged that both…
‘Call for Action on TPS’ campaign unveils online hub
Decision Marketing is ramping up its “Call for Action on the TPS” campaign by launching an online research and information…
New guide aims to lift lid on data suppression files
Brand owners are being offered a way to plot a course through the complex world of data suppression and home…
Dirty data ‘costs firms up to 6% of annual revenues’
The war against poor quality customer contact data has been raging for decades but few have managed to put a…
Industry hails switch of TPS from Ofcom to the ICO
The direct marketing industry has welcomed Government plans to switch responsibility for the Telephone Preference Service out of Ofcom to…
Top ecommerce brands are ‘all data and no action’
A forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK reveals that…
‘Miracle knickers’ DRTV ad branded a pile of pants
A teleshopping ad promoting “miracle” pants which claimed to transform “muffin tops and overhanging bellies”, into slimmed, toned waists has…