Government rethink over charity preference service
The Government has signalled a major climbdown over the Fundraising Preference Service’s “all or nothing” approach after suggesting it could offer…
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ASA starts probe into gender stereotyping in ads
Brands could face a clampdown on the objectification, sexualisation and stereotyping of both men and women in advertising after the watchdog…
Denham gets green light to be new UK privacy chief
Both the DMA and Information Commissioner Christopher Graham have welcomed the Department for Culture, Media & Sport Committee decision to…
Oxfam axes door-to-door fundraising as sign-ups fall
Oxfam has become the first major charity to pull the plug on its door-to-door fundraising operation, following a major decline…
Mobile schemes unlocking extra £200m for retailers
Greater use of technology to offer shoppers a more mobile-friendly shopping experience in-store is helping UK retailers to unlock an…
Revealed: Mailing the dead costs UK firms £500m
With tens of millions of mailings still being sent to deceased people, a new study claims businesses which persist in…
Hackers turn life ugly for BeautifulPeople.com users
Dating website BeautifulPeople.com might think it is a cut above the rest – as the name suggests, only attractive people…
JD Williams hails mobile personalisation solution
Online retailer JD Williams has cited the implementation of a new personalised marketing platform for a major improvement in mobile customer…
Acxiom rolls out LiveRamp service in UK and France
Acxiom-owned LiveRamp is finally launching its so-called “data onboarding” service in the UK and France to meet what it claims…
Media Octopus hires digital chief after growth spurt
Customer acquisition agency The Media Octopus has appointed a new digital lead on the back of a raft of new…