Ad bombardment triggers exodus from social media
As the likes of Facebook, Twitter and Instagram dream up ever more ingenious ways for brands to advertise, this bombardment…
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Five industry figures net IDM Honorary Life Fellows
The queen of the UK data industry Edwina Dunn, Royal Mail chief Jonathan Harman and journalist David Reed are among…
£20m Govt campaign fails to flag up online risks
The Government’s £20m initiative to raise awareness of cyber threats among consumers and small business has had virtually no impact, with…
EU sets May 25 2018 as GDPR implementation date
The date Friday May 25 2018 should now be engrained on every direct marketer’s mind after Brussels chiefs finally declared…
Posterscope deal eyes surge in digital poster market
Outdoor media agency Posterscope has bolstered its digital capabilities with the acquistion of data-driven out of home specialist Liveposter, in…
Gobbledygook broadband advertising faces chop
Broadband providers have been given a six-month deadline to overhaul their advertising or face tougher sanctions after a consumer study…
Charity body’s GDPR advice slammed as ‘bollocks’
The Institute of Fundraising’s advice on new measures over marketing consent included in the EU data protection reforms has been…
Reactiv Media placed into liquidation owing £2.4m
Reactiv Media, the Yorkshire direct marketing firm which was booted out of the DMA and fined £75,000 over nuisance calls,…
EE hangs up on overseas call centres for UK return
Mobile phone giant EE is pulling the plug on its overseas contact centres and bringing them back to the UK as part…
Rapp lands L’Oréal data task to boost CRM strategy
L’Oréal has handed Rapp’s data division the job of implementing a multi-platform CRM solution for a number its divisions as…