McDonald’s plots loyalty app to boost customer ties
Fast-food chain McDonald’s has revealed it is planning to launch a major loyalty scheme, which could be in place later…
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Osborne told to fess up over £3.5m rogue call fund
As Chancellor George Osborne puts the finishing touches to this week’s Budget, he is being pressed to explain what has…
Ofcom insider leak fuels call for data watermarking
Firms are being urged to adopt data watermarking so that they can track their information more easily, following a highly…
ICO: 20 million reasons to get ready for EU data laws
The Information Commissioner Christopher Graham is warning firms to start preparing for the EU data protection reforms now, or risk…
Mobile apps ‘could breathe new life into high street’
Retailers could combat the threat of mass job losses – predicted to be as high as 900,000 by 2025 –…
Man cleared over £9m fraud, but jury out on others
One of the Norfolk men accused of being involved in an alleged £9m telemarketing fraud has been acquitted after 21…
Markey quits Post Office to take top role at Aviva
Post Office chief Pete Markey has quit after two years in the role to return to the insurance sector as…
Energy customer database triggers junk mail fears
Plans to build a giant database to allow dozens of energy firms to target potential customers with cheap tariffs have sparked warnings…
Havas Helia lands CRM brief for Heathrow Airport
Havas Helia is understood to have scooped the Heathrow Airport CRM business – alongside Havas Worldwide which will handle advertising…
Open University hires Lida for customer marketing
The Open University has appointed Lida as its lead agency across all marketing channels following a competitive pitch which kicked…