Bluewater kicks off festive push

Bluewater retail centre is launching a major campaign – under the strapline ‘Christmas is Here’ – to promote the attractions on offer during the festive period, including its Winter Wonderland.
Devised by 23red, the initiative will be running across video-on-demand, outdoor, online, press and social, and will support the key retail sales period, driving footfall overall as well as to the Christmas events planned at the leisure and events destination.
It is the first campaign since the launch of the new brand for Bluewater on 1 October – also created by 23red – which included a new logo as part of a revised direction for the brand.
23red founding partner, creative, Sean Kinmont said: “We all know the pleasure and anticipation that the arrival of Christmas brings. The ‘Christmas is Here’ campaign captures that, and Bluewater’s offer as a leading festive destination.”
Bluewater head of marketing David Wilkinson added: “Bluewater has always been viewed as an outstanding day out for all the family and never more so than over the Christmas period. The work that 23red has delivered for our Christmas campaign this year really captures this in an impactful and engaging way that truly underlines Bluewater’s position as a leading UK destination.”
The campaign comes as 23red has confirmed it has retained the account for Change4Life, the Government’s public health campaign. The agency has also expanded its relationship with the government body Public Health England to include all its partnership marketing activity.

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