Callcredit chief to head up Amaze One data strategy

PaulSt Ives direct marketing agency Amaze One has lured former Callcredit Information Group’s head of consulting Paul Kennedy to take up the new role of data strategy director.
At Amaze One, he will will lead data strategy for the agency as well as work for sister company Occam. His role will include sourcing, designing and packaging of new data propositions and revenue streams for clients.
Kennedy started his career as an operational engineer at the BBC in 1987 before switching to the marketing side at PA Consulting Group. He then had a spell as business development manager at Royal Mail, leaving to set up and develop the data solutions team at MM Teleperformance.
In 2005, he moved to Clarity Blue (part of Experian) then moved to Callcredit in October 2006, staying for just under a decade.
Amaze One managing director Neil Evans said: “Paul’s skills and experience make him a natural fit for us. The new opportunities he will be identifying and developing will be a key point of difference between Amaze One and our competitors.
“Paul is also the sort of innovator and pragmatic delivery character we love. We’re looking forward to seeing his influential recommendations for clients, as well as thought leadership contributions that will help take Amaze One’s brand even further.”
Kennedy added: “Given the absolutely critical role that data now performs in marketing communications, I am looking forward to helping brands realise its full potential by enabling customer experiences that are profitable for clients.”

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