The appointment is one of two senior hires for new chief executive Emma Rush, who succeeded Steve Grout in November last year at the agency, formerly Targetbase Claydon Heeley.
Forster (pictured), often referred to as the “fifth Beatle” at Barraclough Hall (now Proximity) because she did not to get her name above the door when it launched in 1991, replaces Caroline Deput.
Deput, who had been at TBCH for nearly six years, left in September to write and promote a book about allotment gardening. She had also worked at OgilvyOne and Craik Jones.
Since leaving Proximity in 2004, Forster has been working as a marketing consultant, with private equity-backed companies and the RNLI – a long term Proximity client.
Rush said: “Enticing Shona Forster back to the agency world is a major coup. She will bring a high level of strategic thinking to address our clients’ business issues. She is the best in the business and I know first hand the value she adds.”
TBCH has also hired Louise Morgan from sister agency Rapp as head of client services.
Morgan has been at the agency for nearly 20 years in a raft of account management roles, most recently as senior management board business director.
She has been charged with ensuring TBCH delivers high standards of account management across all its clients.
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