GB buys Transactis in £6m deal

GB buys Transactis in £6m dealOnline retail group Shop Direct – whose divisions include Very.co.uk and Littlewoods.com – has offloaded its data management firm Transactis to GB Group for £6m.
Transactis’ data assets, derived from the shopping habits of over 40 million UK consumers, will boost GB Group’s existing services and will be marketed to brands as a means of understanding their customers’ identity in real-time with far greater accuracy.
It is claimed the data and services provided through the acquisition will also help GB Group’s clients, including Thomas Cook, FitnessFirst and Ikano in the UK, in the race to recognise and understand customers better – even when interacting across multiple channels.
The move comes just weeks after Transactis launched a fraud and loss prevention coalition to create a new weapon in the battle against both professional and opportunistic fraudsters, while strengthening processes that ensure genuine customers receive better service.
The initial members of the Transactis’ Trade scheme include QVC UK and, perhaps unsurprisingly, its then owner Shop Direct.
The UK saw a rise of over 60% in online fraud last year and, in the area of employee fraud, 63% of all the confirmed fraud recorded in the first half of 2014 was related to job applications where serious fraudulent declarations about employment history, qualifications or criminal records have been made.
GB Group chief executive Richard Law (pictured) said: “The addition of the core capabilities of Transactis means our clients will receive best in class solutions that help them understand the identity of UK citizens and respond to their needs much more effectively.
“Transactis will also give us a massive lift in the battle against data-driven crime and the misuse of identity information. The acquisition will arm GB with enhanced skills and technology that will help businesses understand who they are dealing with – across multiple channels and in real time.”

Related stories
QVC and Shop Direct join fraud war
Transactis offloads print division
GB Group buys Capscan for £11.2m

1 Comment on "GB buys Transactis in £6m deal"

  1. GB buys Transactis in £6m deal http://t.co/SkJFYsH0Y9 #directmarketing #digitalmarketing #CRM #data #dataquality

Comments are closed.