Danone has handed over yet more work to HeyHuman, briefing the agency to create, lead and help to implement the experiential arm of the brand activation campaign for Volvic Juiced.
The agency, which rebranded from Billington Cartmel last year, has worked with Danone for a numer of years and added the Volvic Water account in November.
The Volvic Juiced campaign will kick off in March and aims to generate brand awareness, bring the brand positioning to life and to gain visibility across the UK. Activity will include experiential, sampling, social media and mobile channels. Danone has already run TV advertising for the brand in the UK, devised by Y&R Paris.
HeyHuman managing director Alex Young said: “HeyHuman has a proven track record of successful and creative brand activation campaigns for blue chip brands. With the Volvic Juiced account win, we are delighted to be adding another Danone brand to our portfolio.”
The group changed its name in March last year, as part of non-executive chairman Rupert Howell’s strategy to move it away from its sales promotion roots. It also hired adland new business specialist Helen Weisinger to work for both HeyHuman and sister agency Brave.
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