Iris has beefed up its senior management team with the appointment of former BBH, MTV Networks and Ministry of Sound chief Matthew Kershaw as managing director of its content division.
Kershaw has been charged with building a “centre of excellence” for the agency’s content offering, boosting its in-house team and recruiting media strategy expertise, both in London and globally.
He started his career at MTV Networks, eventually becoming head of digital media, but left in 2006 to be a partner a staying in the rle eight years.
Last year he joined Ministry of Sound in the new role of group marketing director, where among other projects he up many of the marketing basics such as a customer segmentation, brand tracker, and a CRM system and strategy.
Kershaw left in August this year and has been running his own Woolf consultancy since, helping clients with content strategy, content marketing and social media.
Kershaw said: “Iris is an agency (and one of few) that can boast a wide range of disciplines under one roof that actually work well together. The right ingredients are already there – expertise, talent, capability, global clients like Adidas and Samsung. My role, will be to act as a catalyst to bring together those ingredients to create some brilliant culture shaping work for brands.”
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