Lida promotes Fox to chief exec

Lida promotes Fox to chief executiveLida managing director Victoria Fox has been promoted to the position of chief executive, 14 months after she returned to the M&C Saatchi-owned agency from Adam & Eve DDB.
Since switching back to Lida, Fox has overseen major new business success under her leadership, bringing on the likes of Comparethemarket, Etihad, Land Rover, Alzheimer’s Society and most recently Land Rover Retail.
Fox started her career at Brann London in 1998, before joining Lida in 2000 as group account director.
By 2004 she had moved over to Partners Andrews Aldridge to be head of account management, where she worked with brands including Lloyds TSB, Scottish Widows and RAC.
Fox also had a spell as an independent marketing consultant, working for a number of agencies including Miller Bainbridge, Rapier and Carlson Marketing Group (now Aimia), before joining Touch DDB – DDB UK’s integrated arm – where she was managing director. She took on the Adam & Eve DDB role in 2011.
M&C Saatchi Group chief executive and Lida co-founder Lisa Thomas said: “Victoria has already proved she’s incredibly capable at heading up the agency. She’s a motivational and inspiring leader and I have no doubt LIDA will go from strength to strength with Victoria at its helm.”
Fox added: “Lida is a very special and unique agency, which our new business record, client list and wealth of creative awards demonstrate. I look forward to leading us into the next phase and deliver further achievements for LIDA in 2014.”
Her promotion follows last month’s appointment of Richard Pentin as strategic partner.

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