Mason Zimbler, the agency which was bought by Harte Hanks in 2008, is being rebranded to take the name of its parent company in a move designed to expand global offerings as a unified marketing services provider.
The name change, will give the agency a worldwide scale and presence, giving its clients access to all Harte Hanks global capabilities, services and expertise. Its clients include Samsung, Sage, Microsoft and IBM.
Harte Hanks UK head of agency services Susie McFarland (pictured) said: “This name integration brings multiple benefits for customers, enabling them to build meaningful connections with their markets and deliver impactful results to their business.
“With increasing globalisation, successful marketing needs the innovative blend of international capability and local insights that we offer at Harte Hanks.”
Using a consultative approach, the marketing services provider collects and deciphers clients’ customer data and uses the resulting insights to create personalised brand experiences and, ultimately it claims, triggers deeper, more meaningful customer relationships.
Earlier this year, Harte Hanks also dropped the Information Arts brand, in a move designed to bring it in line with its parent company. Originally launched in 1999 by Simon Lawrence and Gary Selby, the company expanded out of the UK, and now operates in Europe and the US for clients including Shell, Cisco, Vodafone and Xerox. It first started working Harte Hanks in 2007.
The UK company is headed up by Donna Belanger, a Harte Hanks “lifer” who succeeded Lawrence in March 2012.
Harte Hanks drops Info Arts brand
Selby joins forces for data start-up
Simon Lawrence returns in start-up
Info Arts appoints Abacus director
Lawrence exits Information Arts
Richard Lloyd exits Info Arts
Harte Hanks chief joins Info Arts
Mason Zimbler hires creative chief