Alzheimer’s Society has reappointed Medialab as its consolidated communications partner responsible for planning, managing and optimising its annual media budget across all its fundraising activity.
The charity, which claims to be the UK’s leading dementia support and research organisation, is focused on leading the fight against dementia, supporting people to live well with dementia today and funding research to find a cure for tomorrow.
It also champions the rights of people with dementia and the millions who care for them, campaigning for better quality care and less stigma around the condition, which has received media coverage in recent days with the family of former Manchester United and England footballer Sir Bobby Charlton revealing he is suffering from dementia.
The consolidation of all fundraising media responsibilities into Medialab, including the delivery of the charity’s signature Memory Walk fundraising campaign across TV, radio and performance digital during July and August, marks a significant development in a long-standing partnership.
There are a number of agencies on the charity’s data-driven marketing and creative roster, including MRM McCann, McCann London, and Joint.
Alzheimer’s Society director of fundraising Alex Hyde-Smith said: “We’re delighted to continue our excellent relationship with Medialab. Never has it been more important to support people affected by dementia, worst hit by coronavirus, and our continued partnership will help us ensure all our campaigns do this as effectively as possible.”
The appointment builds on a strong year of growth for Medialab, and continues the momentum of significant new client partnerships, including RNLI, SunLife, and Battersea Cats & Dogs Home.
Medialab founder and CEO Marcus Orme added: “It’s fantastic to be working with Alzheimer’s Society again; it’s an organisation and cause that means an awful lot to us both professionally and personally. Our aim is to carry forwards our previous successes and to continue building on a relationship that is founded on data and insights, innovation and trust.
“Alzheimer’s Society is an organisation that we are very proud to be partnered and affiliated with – I know I speak for the wider Medialab team when I say we are incredibly excited to embark on what will only be a positive journey together.”
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