Offal row: Google rips down café’s ‘offensive’ faggot ad

faggot1Someone better get on the blower to Kerry Foods to warn bosses to review any plans they might have to advertise the firm’s famous Mr Brain’s Pork Faggots online after a post promoting a Newport café owner’s homemade dish has been ripped down by Google for being “offensive”.
Faggots originated in Wiltshire and the West Midlands during the 1800s as a traditional cheap food, made of minced off-cuts and offal, with the Oxford English Dictionary first citing the use of the word in print in 1851.
But it seems Google’s content adjudicators and algorithms – claimed to be among the most advanced in the world – cannot distinguish between the dish and the American slang for gay. The fact that the business is called Fanny’s Rest Stop Café, however, seems to have caused no problem.
In an effort to promote the business, proprietor Jo Evans-Pring had a website and Facebook page set up and then began paying for ads on Google.
Initially, it all went swimmingly, with business soaring, but a day after posting a picture of her very own faggots with peas and onion gravy on her website, she got an email from Google stating the ad had been removed. In the email, Google cited its content policy explaining not to post anything that could be construed as “inappropriate and offensive content”.
Evans-Pring told Birmingham Live: “People need to spend their time dealing with real problems, not things like whether or not the word ‘faggots’ when selling that meal is hateful. I don’t really associate the word ‘faggots’ with anything offensive, and yet someone has made a decision that’s affecting my livelihood.
“Thinking of all the nasty stuff that’s on the Internet, why are they wasting their time with Fanny’s Rest Stop Café? We’re just asking – what’s the world coming to?”
Of course, this is not the first time the humble faggot has received its marching orders. Back in 2013, Mr Brain’s was forced to launch the “Facebook Freedom For Faggots” campaign after followers on the site had their accounts blocked for saying how much they “loved faggots”.
At the time, a Facebook spokesman said the bans were a ‘misunderstanding’ and that faggot was not explicitly censored by the site.
Meanwhile a year later Facebook baulked at The Warwick University Rowing Society’s plan to emulate the Calendar Girls of the Women’s Institute, branding photos of the fundraising initiative “pornography”.

Related stories
Veterinary practice puts balls on the line in ad offensive
ASA under fire over ‘heavy handed’ stereotype ad bans
Facebook bans calendar girl ‘porn’

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field