‘Outstanding’ Lida boosts M&C

Outstanding Lida boosts M&CM&C Saatchi boss David Kershaw has hailed the group’s direct marketing agency, Lida, as “outstanding” as it reported headline profit before tax of £17.2m, up 17.3% year on year, as UK revenues rose 9%.
Revenue at the group hit £169.37m, up 5% year on year, although operating margin in the UK was 14.9%, down from 16.0% in 2013.
Lida “remains outstanding” M&C Saatchi chief executive David Kershaw said. He added: “2014 was another year of excellent progress for M&C Saatchi. Our strategy of consistent growth through winning new business and starting new businesses continues to deliver good results.
“We have invested and upgraded and now feel we have the network span and depth of capabilities with which we can significantly develop our international client portfolio. We are confident we will continue to make good progress in 2015 and beyond.”
During 2014, Lida scooped a number of high profile accounts, including Oxfam, Alzheimer’s Society, John Lewis financial services and additional work from Land Rover. It also opened an office in Australia.

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