Oxford Open Learning, a not-for-profit trust specialising in distance learning courses, has appointed Jaywing-owned Epiphany to handle its organic search.
The agency will be responsible for improving the visibility of Oxford Open Learning’s website, with the agency’s organic search strategy contributing to the business goal of increasing the number of students over the next year by 10%.
The strategy is already performing well, with a recent campaign to discover how much the UK remembered from their school days gaining coverage on The Independent and The Guardian, to name a few.
Oxford Open Learning’s owner and director, Jonathan Smith, said: “We’ve worked with Epiphany before so we knew that their knowledge of organic search would help us to reach the level of visibility and traffic we wanted to achieve our business goals.
“We provide very high quality home and distance learning courses with comprehensive support from our student advisers who ensure that students choose the right programme and teaching that is uniquely personal and attentive. We’re excited to see our outstanding work in education reflected in our online visibility and presence.”
Epiphany’s managing director Tom Salmon added: “Oxford Open Learning is an industry leader in distance learning and has an excellent reputation, so we see huge potential in how we can help them increase their online visibility to drive more students.”
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