Jaywing Jedi back Star Wars event

Madame Tussauds London is launching a major digital initiative to support its upcoming Star Wars experience, designed to drive visitors to the exhibition which will feature key characters from the movies and authentic walk-in sets inspired by key scenes.
The company has handed the task to the “Jedi” at Jaywing to deliver a responsive web platform, which will showcase the best elements of the experience through a series of interactive visuals and feed into all accompanying social media activity on Facebook and Twitter.
Opening in May, “Star Wars at Madame Tussauds” promises to be a fully immersive experience, starring life-like wax figures of the favourite heroes and villains of Star Wars Episodes I-VI, created in close collaboration with Disney and Lucasfilm.
Jaywing will continue to work closely with Madame Tussauds London after the exhibition opens to develop the website and ensure visitors and potential visitors remain engaged.
Madame Tussauds London head of marketing Dragan Dimov said: “Madame Tussauds is a truly iconic London must-see and the new Star Wars experience is an exciting expansion for us.
“We have been working with Jaywing for over eight years and as our trusted partner we are confident that the web platform they have delivered will help drive ticket sales and ramp up anticipation ahead of opening.”
Jaywing digital marketing manager Brían Taylor added: “As a long-term partner of Madame Tussauds, we are incredibly excited to have been able to put our brand and customer knowledge to play for this new experience.
“Our creative, UX and front-end skills have teamed up perfectly with those at Madame Tussauds to enable us to bring the Star Wars experience to life online. We are excited to be working on such a high profile launch.”

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