Jaywing appoints analytics chief

Jaywing has strengthened its data team by hiring retail intelligence specialist Mitch Vidler as head of digital analytics.
Formerly vice-president of strategy at Symphony EYC, Vidler brings with him a wealth of experience across ad intelligence, loyalty and retention.
He was one of the founders of SDMV, a digital and purchasing agency which worked with leading FMCG brands, and co-wrote and developed the Slingshot platform, which allows customers to place products straight into the baskets of their chosen retailer from any brand communication.
Both SDMV and Slingshot were subsequently bought by Symphony Technology Group. In addition, Vidler has experience in building real-time targeting mechanics, having worked with the likes of Kellogg’s, Kraft and PepsiCo.
Reporting to marketing practice director Nick Evans, Vidler will be responsible for digital projects for a variety of clients at Jaywing, overseeing digital analysis, targeting and product development.
He will work closely with the agency’s consultants, planners and creative teams to ensure data is strongly embedded in planning, measuring and evaluating campaigns and marketing communications across all channels.
Evans said: “Data science lies at the heart of Jaywing and this appointment will further bolster our offering to clients. Mitch brings with him not only a wealth of experience and expertise, but also an incredibly consumer centric view which is essential to creating successful marketing communications in today’s market. Mitch will play a key part in helping us to build on our existing knowledge, providing a bridge between traditional and digital analytics.”