Tesco plans own brand smartphone

Tesco plans own brand smartphoneTesco is aiming to tap into the success of its Hudl tablet by branching out into the smartphone market, by launching an own brand Samsung Galaxy 5-style phone, only at a much cheaper price.
The retailer has also said it will launch an updated Hudl – dubbed Hudl 2 – in September to coincide with the run-up to Christmas.
Boss Philip Clarke revealed the plans this morning (March 6). The smartphone will offer similar specifications to the Samsung Galaxy 5, he said, but will be be “aggressively priced”.
Running on the Android operating system, the handset will also come preloaded with Tesco services, such as the Blinkbox streaming video service and access to Tesco home shopping.
Tesco already operates a virtual mobile phone service, Tesco Mobile, and sells mobile phones and contracts for all networks in its largest stores. The £119 Hudl tablet computer has sold more than 500,000 units and a new version, the Hudl 2, will be released in September, he added.
The plans have not gone down too well with analysts, however, with one independent analyst Steve Dresser saying Clarke needed to “stick to the knitting”.

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1 Comment on "Tesco plans own brand smartphone"

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