Volkswagen drafts in Google chief to head up marketing
Volkswagen has appointed a top Google executive to become chief marketing officer at its passenger car business, succeeding Jochen Sengpiehl,…
car marketing
Grrr: ‘Irresponsible’ Toyota speeding ad forced off road
The & Partnership’s big creative idea to promote the “heart-pumping excitement of the Toyota GR Series” has hit the hard…
Sacré bleu, car ads in France must promote walking too
Pan-European car marketing campaigns are set to get lot more complex with the introduction of new legislation in France which…
GM signs deal to train its marketers to be ‘best in world’
General Motors has signed a major deal with online learning provider Circus Street to provide a worldwide marketing upskilling programme…
VCCP triumphs in pitch for online car portal Cinch
Cinch, the online used car marketplace which recently raised £1bn in private capital to accelerate its growth across UK and…
Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
Ferrari puts AWS in the driving seat for AI and analytics
Ferrari, the luxury car brand driven by Arnold Schwarzenegger, Lindsay Lohan and Nicolas Cage – as well as the Kardashians…
Havas CX triumphs in VW pitch to land CRM account
Havas CX London has broken up one of the industry’s longest client-agency relationships after scooping the joint Volkswagen Group UK…
Vauxhall brand is as British as fish and chips, ASA rules
Vauxhall Motors has seen off a challenge to its assertion that the car marque has been a “British Brand since 1903”…
Agencies on alert as used-car platform hires first CMO
Used-car online platform Motorway has brought in the man who had a key role in Moneysupermarket’s brand relaunch and the…