Agencies on alert as used-car platform hires first CMO
Used-car online platform Motorway has brought in the man who had a key role in Moneysupermarket’s brand relaunch and the…
car marketing
Aldridge back with Lexus as Wunderman nets CRM task
Luxury car brand Lexus has pulled its CRM account out of Publicis’ Digitas and handed the business to Wunderman Thompson,…
Tribal retains VW as brand eyes global electric car boost
Tribal Worldwide has survived a 12-month review of Volkswagen’s global digital marketing account, with the car marque deciding to retain…
Honda hands data-driven European media brief to UM
Honda Motor Europe is planning to ramp up its data-driven digital transformation with the appointment of media agency UM following…
Ling’s Cars crash with BLM parody ‘fetishing black men’
Gateshead-based Ling’s Cars, run by the controversial Ling Valentine, has been battered by the ad watchdog once again after running…
Unlimited agencies steer YesAuto platform launch blitz
Chinese company Autohome is launching YesAuto, its online marketplace for new and used cars, in Europe this week with a…
TMW scoops Autohome and Govia Thameslink accounts
TMW Unlimited has hailed its integrated positioning as the key driving force behind a new business double-win, with Govia Thameslink…
Audi grovels over ‘dumb’ and ‘creepy’ online campaign
German car giant Audi might have won more advertising awards than you can shake a stick at but it is unlikely…
Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
Mini plots digital overhaul with Anomaly in driving seat
Mini is planning to put digital marketing at the heart of its “customer first” product and brand communications with the…