Intimate corporate secrets of car giants leaked online
It has been well documented that customer data breaches can be potentially disastrous for many businesses, hitting shares, sales and…
car marketing
Dragon’s Den star is spanked over ‘BMW bum boy’ ad
A car leasing firm, run by a woman who famously told Duncan Bannatyne to “stuff” his proposed £25,000 Dragon’s Den…
Mazda revs up data strategy with Jaywing appointment
Mazda UK has appointed Jaywing to handle a major data analysis brief which will see the agency track interactions with…
Snow joke for Halfords and BMW as watchdog sees red
Both BMW and Halfords have fallen foul of the ad watchdog and been forced to slam the brakes on TV…
Accenture takes pole position on BMW and Mini digital
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…
Code revamps online hub for Bentley Collection store
Upmarket car marque Bentley has relaunched its online Bentley Collection store, which offers a range of luxury clothing, accessories, and…
Bentley hires Dialogue to revamp customer magazine
Bentley Motors has appointed Archant Dialogue to overhaul its content marketing strategy and revamp the brand’s international customer publication, Bentley…
Used car giant brings in Shop Direct digital supremo
BCA, which claims to be the UK and Europe’s largest used vehicle marketplace, has appointed former Shop Direct group customer…
Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
Ford links posters with mobile data to push new Fiesta
Ford is the first brand to sign up to a combined offering between Primesight and RadiumOne that integrates out-of-home and…