Škoda to hand dealers more control over CRM activity
Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing…
car marketing
Porsche dealership crushed over ‘demeaning’ press ad
A Leeds-based Porsche dealership, which claims to “stake its reputation” on a selection of “truly hand-picked” motors, has been sent to…
Hertz sues Accenture for $32m over website car crash
As anyone who has ever had their website redesigned by “experts” will testify, it can be a painful process but…
VW appoints Big Dog to steer commercial van account
Volkswagen has handed the retail marketing account for its commercial vehicles division to agency Big Dog following a competitive pitch….
Ford appoints Unlimited Group in major in-house drive
Ford Motor Company has appointed Unlimited Group as the car giant’s first dealer marketing agency to provide strategy and support…
Toyota seeks agency to handle digital and CRM activity
Toyota is understood to have kick-started a search for an agency to handle a digital marketing and customer relationship management…
Infiniti drafts in Olympians to promote AWD models
Infiniti, the Nissan-owned luxury car brand, has assembled a host of Olympians and extreme sports stars to promote its Intelligent All-Wheel…
Intimate corporate secrets of car giants leaked online
It has been well documented that customer data breaches can be potentially disastrous for many businesses, hitting shares, sales and…
Dragon’s Den star is spanked over ‘BMW bum boy’ ad
A car leasing firm, run by a woman who famously told Duncan Bannatyne to “stuff” his proposed £25,000 Dragon’s Den…
Mazda revs up data strategy with Jaywing appointment
Mazda UK has appointed Jaywing to handle a major data analysis brief which will see the agency track interactions with…