Renault dealers get behind the wheel to drive marketing
Renault UK is rolling out a new marketing platform to its dealerships which has not only ushered in “on brand”…
car marketing
Cazoo boosts marketing war chest as platform goes live
Cazoo, the used car retail portal, has launched in the UK following yet another round of funding which brings the…
Mindshare unit drives off with Carwow media business
Online car buying comparison site Carwow has appointed Mindshare to handle its media account following a competitive two-month pitch process…
Cazoo hires chief data officer as start-up preps launch
Cazoo, the used car buying and rental platform backed by Lovefilm and Zoopla founder Alex Chesterman, has appointed Moneysupermarket data…
Experiential bonanza hails Land Rover Defender launch
Jaguar Land Rover is urging drivers to reach for the skies in a major experiential campaign to support the launch…
Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Škoda to hand dealers more control over CRM activity
Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing…
Porsche dealership crushed over ‘demeaning’ press ad
A Leeds-based Porsche dealership, which claims to “stake its reputation” on a selection of “truly hand-picked” motors, has been sent to…
Hertz sues Accenture for $32m over website car crash
As anyone who has ever had their website redesigned by “experts” will testify, it can be a painful process but…