Bentley hires Dialogue to revamp customer magazine
Bentley Motors has appointed Archant Dialogue to overhaul its content marketing strategy and revamp the brand’s international customer publication, Bentley…
car marketing
Used car giant brings in Shop Direct digital supremo
BCA, which claims to be the UK and Europe’s largest used vehicle marketplace, has appointed former Shop Direct group customer…
Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
Ford links posters with mobile data to push new Fiesta
Ford is the first brand to sign up to a combined offering between Primesight and RadiumOne that integrates out-of-home and…
Keko London tightens grip on Bentley Motors account
Keko London has strengthened its grip on the Bentley Motors marketing account after being handed extra responsibilities for the luxury…
Vauxhall taps into traffic jams for Insignia launch push
Traffic jams might be the bane of the modern day motorist but for Vauxhall they could prove anything but with…
ASA slams brakes on award winning Volvo LifePaint ad
The ad watchdog has banned a multi-award winning campaign for Volvo LifePaint – which promoted a reflective safety spray designed to…
Electric car marketers told to swerve green consumers
Car marketers are wasting their time – and their big budgets – by pushing their electric car brands to environmentally-friendly…
Aston Martin secures CRM deal to rev up engagement
On the surface, you would not think that Aston Martin and easyHotel Group would make perfect bedfellows, but the classic…
Purple Agency beats two to steer creative for Protyre
The Purple Agency has beat of two agencies to land the creative account for Protyre – one of the mains…