VW appoints Big Dog to steer commercial van account
Volkswagen has handed the retail marketing account for its commercial vehicles division to agency Big Dog following a competitive pitch….
car marketing
Ford appoints Unlimited Group in major in-house drive
Ford Motor Company has appointed Unlimited Group as the car giant’s first dealer marketing agency to provide strategy and support…
Toyota seeks agency to handle digital and CRM activity
Toyota is understood to have kick-started a search for an agency to handle a digital marketing and customer relationship management…
Infiniti drafts in Olympians to promote AWD models
Infiniti, the Nissan-owned luxury car brand, has assembled a host of Olympians and extreme sports stars to promote its Intelligent All-Wheel…
Intimate corporate secrets of car giants leaked online
It has been well documented that customer data breaches can be potentially disastrous for many businesses, hitting shares, sales and…
Dragon’s Den star is spanked over ‘BMW bum boy’ ad
A car leasing firm, run by a woman who famously told Duncan Bannatyne to “stuff” his proposed £25,000 Dragon’s Den…
Mazda revs up data strategy with Jaywing appointment
Mazda UK has appointed Jaywing to handle a major data analysis brief which will see the agency track interactions with…
Snow joke for Halfords and BMW as watchdog sees red
Both BMW and Halfords have fallen foul of the ad watchdog and been forced to slam the brakes on TV…
Accenture takes pole position on BMW and Mini digital
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…
Code revamps online hub for Bentley Collection store
Upmarket car marque Bentley has relaunched its online Bentley Collection store, which offers a range of luxury clothing, accessories, and…