Honda hands data-driven European media brief to UM
Honda Motor Europe is planning to ramp up its data-driven digital transformation with the appointment of media agency UM following…
car marketing
Ling’s Cars crash with BLM parody ‘fetishing black men’
Gateshead-based Ling’s Cars, run by the controversial Ling Valentine, has been battered by the ad watchdog once again after running…
Unlimited agencies steer YesAuto platform launch blitz
Chinese company Autohome is launching YesAuto, its online marketplace for new and used cars, in Europe this week with a…
TMW scoops Autohome and Govia Thameslink accounts
TMW Unlimited has hailed its integrated positioning as the key driving force behind a new business double-win, with Govia Thameslink…
Audi grovels over ‘dumb’ and ‘creepy’ online campaign
German car giant Audi might have won more advertising awards than you can shake a stick at but it is unlikely…
Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
Mini plots digital overhaul with Anomaly in driving seat
Mini is planning to put digital marketing at the heart of its “customer first” product and brand communications with the…
Carwow brings in LiveRamp for data-driven marketing
Online car buying comparison site Carwow has signed a data marketing deal with LiveRamp in an effort to give the…
Cazoo gears up for expansion with £100m funding round
As the UK lockdown forces Brits to go online for everything from clothes to bog roll, used car portal Cazoo…
Nissan UK drives up online performance with data tool
Nissan’s off road troubles have been well documented, with former chairman Carlos Ghosn facing a $90m (£70m) lawsuit over corruption…