Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
content marketing
Everything you need to know to execute global activity
There is little doubt that digitisation and globalisation have dramatically changed the way today’s brands go to market. In the…
Once Upon A Time secures deal for agency MJ Media
Once Upon A Time – the agency set up by the founders of Chemistry Communications – has acquired youth, entertainment…
Jack Daniel’s pushes cultural heritage with online hub
Jack Daniel’s Tennessee Whiskey is bigging up its heritage in pop culture with the launch of an online hub, which…
Ex-Epiphany chief returns as Jaywing buys his start-up
Former Epiphany creative director Gaz Battersby has returned to the business after parent company Jaywing acquired his digital agency start-up,…
Hipperson takes on chairman role at Immedia Group
Immedia Group, the AIM-listed digital audio content company headed by DJ Bruno Brookes, has appointed former DM agency chief Tim…
Hertz appoints Stack and Smarts for Euro content brief
MSQ Partner agency Stack has joined forces with sister shop Smarts Communicate to scoop the pan-European content account for Hertz,…
Start-up targets booking sites with influencer marketing
Booking.com, Triago and Bookatable are facing a fresh challenger brand with the launch of a new online booking solution for…
Somethin’ Else grabs slice of Saturday Night Takeaway
Content agency Somethin’ Else has strenghtened its relationship with ITV by landing the the social media brief for the upcoming…
Legal & General backs TV with Wunderman activity
Legal & General is launching a major digital campaign to back its TV ads promoting life insurance, which launches this…