Getty tries to muscle in on content marketing sector
Getty Images is aiming for a major slice of content marketing spend by launching a division dedicated to offering brand owners…
content marketing
IBM’s Watson cranks up to revolutionise native ads
The rise of the robots in advertising has been well documented, although many see only problems ahead, but IBM’s artificial…
Scandinavian invaders plot raid on content agencies
Some 2,000 years after Scandinavian pirates set foot on mainland Britain and changed the face of the country forever, a…
Content marketers have to learn when to shut up
A hush descends, our protagonist steps into the spotlight: “Step inside and make yourself comfortable on this hand-woven rug. Sip…
MEC proves cut above rest for Wilkinson Sword brief
Wilkinson Sword women’s products are likely to have a much higher profile on social media sites after the company’s new…
Amaze unveils idiot’s guide to content marketing
If you work at a company which is still struggling to come to terms with the rise of content marketing,…
Spooner on…are you content with your content?
Good lord! There is a tremendous schemozzle around ‘content’ these days isn’t there?! Every industry publication is crammed full with…
MEC launches global content agency Wavemaker
Media agency MEC is launching a global specialist content agency that brings together content strategy, social, partnerships and experiences, SEO…
BA recruits Amanda Phillips for global content role
British Airways has appointed former Proximity London chief Amanda Phillips to spearhead the global design and delivery of marketing content…
Karmarama senior hire to beef up content team
Karmarama has come good on its pledge to strengthen its data-driven approach by poaching MEC chief Jamie Toward to head up its…