CreativeDrive seals deal for international agency Zebra
Independent content company CreativeDrive has bolstered its global presence with the acquisition of international agency Zebra Worldwide as it strives…
content marketing
Unlimited Group snaps up content agency First Base
Unlimited Group has made its first acquisition since its major operational overhaul by purchasing specialist B2B content and lead generation…
NSPCC online giving revamp triggers surge in donations
The NSPCC has hailed an overhaul of its online donation platform, after witnessing a 28% increase in the conversion rate…
Insight overhaul sees Kuoni axe TV for digital and mail
Upmarket travel operator Kuoni is ditching TV advertising for the first time in five years for its main Christmas and…
Brands are urged to build ‘communities’ to foster loyalty
More than half (58%) of consumers aged 25 to 34 say they would be likely to spend more money on…
Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
Everything you need to know to execute global activity
There is little doubt that digitisation and globalisation have dramatically changed the way today’s brands go to market. In the…
Once Upon A Time secures deal for agency MJ Media
Once Upon A Time – the agency set up by the founders of Chemistry Communications – has acquired youth, entertainment…
Jack Daniel’s pushes cultural heritage with online hub
Jack Daniel’s Tennessee Whiskey is bigging up its heritage in pop culture with the launch of an online hub, which…
Ex-Epiphany chief returns as Jaywing buys his start-up
Former Epiphany creative director Gaz Battersby has returned to the business after parent company Jaywing acquired his digital agency start-up,…